About

Bad Pedestrian Inc. is an independently owned creative agency and experiential production studio founded by artist and producer Gregory Moncada. Based in New York City, the studio works at the point where creative ideas meet technology and real-world production. Our focus is on building immersive installations, interactive experiences, and visual environments that feel intentional, expressive, and grounded in craft.

Bad Pedestrian began in 2007 with limited edition t-shirts, painting, collage, screen print and a curiousity for subculture. What started as a DIY creative outlet eventually grew into a broader practice, evolving over the years into a studio capable of taking on experiential, creative, and production-driven projects. The roots are still the same: independent, hands-on, curious, and centered around making things with mixed media, even new tech, that feel human.

Gregory’s background spans fine art, creative technology, immersive installations, video production, and more than a decade working inside Christie’s Auction House’s art operations. That mix of experience shapes a practical, problem-solving approach; one that understands both the creative goals behind a project and the technical steps required to make it real. Bad Pedestrian Inc. often supports agencies, production partners, and direct clients who need a reliable creative/technical bridge to translate concepts into workable plans, content, and installations.

From ideation and creative development to content creation, technical planning, and onsite execution, the studio offers end-to-end support. The approach is simple: understand the vision, figure out the path forward, and build something that feels honest, considered, and meaningful.

We are proud of our New York home and happy to bring Bad Pedestrian to your city.